Avatars & Target Audience

These personas guide our UX priorities, content strategy, and design decisions — ensuring the site speaks credibly to the biotech research community.

Dr. Sarah Chen, PhD

Senior Vaccine Researcher
Boston, USA

Goal: Source high-purity, batch-consistent adjuvants with full documentation.

• • Needs comprehensive regulatory docs (GMP)
• • Frustrated by supply chain uncertainty
• • Values scientific rigour and purity data

Michael Torres, MSc

Procurement Manager
Frankfurt, DE

Goal: Secure competitive bulk pricing and maintain audit-ready documentation.

• • Needs downloadable COA / SDS
• • Manages multiple supplier relationships
• • Prioritizes reliable international shipping

Prof. James Okonkwo, PhD

Principal Investigator
London, UK

Goal: Access high-quality materials within grant budget constraints.

• • Needs low minimum order quantities
• • Focused on novel adjuvant combinations
• • Values fast delivery and tech support